Spectrum’s primary rental management goal is maximizing your return on investment.
Spectrum’s onsite marketing team books approximately __ nights a year exclusively at The Beach Club and Turquoise Place. With 100% of our annual marketing budget allocated to these two properties, Spectrum understands how to maximize bookings at The Beach Club and Turquoise Place.
Spectrum’s entire marketing strategy, whether e-commerce, branding or call center training, is directly targeted to guest preferences for The Beach Club and Turquoise Place. Spectrum understands why guests choose these resorts better than anyone and leverages the strength of our proprietary email database consisting of more than 75,000 past and prospective guests which results in maximum exposure for your investment.
With guests typically starting their vacation search online, Spectrum’s marketing strategies are heavily oriented to the guest’s online experience. We deploy a variety of marketing strategies and tactics including data-driven pay-per-click advertising, conversion driven email campaigns, search engine optimization, and state-of-the art website. We continually invest in our e-commerce capabilities (websites, mobile and other online channels) based on user trends and new advancements in technology, as well as driving online visitors to our proprietary e-commerce channels.
Spectrum’s unique position as onsite manager and owner of the resort amenities allows us to provide guests with the only true full-service vacation experience. Spectrum guests enjoy many unique benefits that lend to an entire vacation experience known as the Spectrum Advantage. These perks, provided only by Spectrum Resorts, set your rental apart from the competition.
We maximize your bookings by focusing on guest retention and continuing to enhance the Spectrum Advantage with unique value available only by staying in a Spectrum managed property at The Beach Club and Turquoise Place.
Here are some of the ways Spectrum Resorts maximizes your rental revenue.
All of these extra services and perks are delivered exclusively by Spectrum Resorts, and ensure that your guests receive a VIP experience during their vacation – driving additional booking and revenue into your rental. And with over 50% of our rentals generated by return visits to our properties, Spectrum has become the new family tradition for thousands of loyal guests.
Spectrum generates more bookings
Only Spectrum reinvests in your resort
You deserve peace of mind