GOAL 1: Maximize Your Revenue Potential

Spectrum’s primary rental management goal is maximizing your return on investment.

Spectrum’s onsite marketing team books approximately __ nights a year exclusively at The Beach Club and Turquoise Place.  With 100% of our annual marketing budget allocated to these two properties, Spectrum understands how to maximize bookings at The Beach Club and Turquoise Place.

Spectrum’s entire marketing strategy, whether e-commerce, branding or call center training, is directly targeted to guest preferences for The Beach Club and Turquoise Place.  Spectrum understands why guests choose these resorts better than anyone and leverages the strength of our proprietary email database consisting of more than 75,000 past and prospective guests which results in maximum exposure for your investment.

With guests typically starting their vacation search online, Spectrum’s marketing strategies are heavily oriented to the guest’s online experience.  We deploy a variety of marketing strategies and tactics including data-driven pay-per-click advertising, conversion driven email campaigns, search engine optimization, and state-of-the art website.  We continually invest in our e-commerce capabilities (websites, mobile and other online channels) based on user trends and new advancements in technology, as well as driving online visitors to our proprietary e-commerce channels.

Spectrum’s unique position as onsite manager and owner of the resort amenities allows us to provide guests with the only true full-service vacation experience.  Spectrum guests enjoy many unique benefits that lend to an entire vacation experience known as the Spectrum Advantage.  These perks, provided only by Spectrum Resorts, set your rental apart from the competition.

We maximize your bookings by focusing on guest retention and continuing to enhance the Spectrum Advantage with unique value available only by staying in a Spectrum managed property at The Beach Club and Turquoise Place.

Here are some of the ways Spectrum Resorts maximizes your rental revenue.


  • Highly targeted email marketing to a database
  • Over 75,000 email addresses of past guests, opt ins, non-booked leads
  • Digitally oriented, data driven marketing budget
  • $750k annually dedicated exclusively to The Beach Club & Turquoise Place
  • Most knowledgeable and experienced about your resort
  • The area’s only Clean Bed Guarantee
  • Professional photography of each unit


  • The area’s only 100% Satisfaction Guarantee
  • Reservations staffed 24/7
  • Search Engine Optimization
  • Innovative gap night policy to minimize gap nights during peak demand
  • Exclusive perks, discounts, and unrestricted access to amenities
  • VRBO Listing
  • TripAdvisor Listing with online reviews
  • Onsite services such as front desk, concierge, housekeeping & maintenance services


  • Powerful online presence
  • Engaging social media marketing
  • Guest friendly booking policies
  • Ability to provide group and wedding business
  • State-of-the-art booking engine
  • Guest loyalty programs
  • 52% repeat guests
  • Pay Per Click (PPC) Advertising
  • Promotional packages including comp stays in other company owned properties


All of these extra services and perks are delivered exclusively by Spectrum Resorts, and ensure that your guests receive a VIP experience during their vacation – driving additional booking and revenue into your rental. And with over 50% of our rentals generated by return visits to our properties, Spectrum has become the new family tradition for thousands of loyal guests.


Maximize Your Rental Revenue

Spectrum generates more bookings


Protect and Enhance Your Investment

Only Spectrum reinvests in your resort

Our vacation specialists are on standby to help you with all of your vacation needs

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