Privacy Policy

Updated at 06/01/2026

Spectrum Resorts LLC (“Spectrum Resorts,” “Spectrum,” “we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how personal information is collected, used, stored, and disclosed by Spectrum Resorts.

This Privacy Policy applies to our website, applications, online services, text messaging programs, guest communications, owner and resident communications, customer service interactions, and associated services, including https://spectrumresorts.com and its associated subdomains (collectively, our “Service”).

By accessing or using our Service, submitting information to us, communicating with us, or otherwise interacting with Spectrum Resorts, you acknowledge that you have read and understood this Privacy Policy.

Definitions and Key Terms

To help explain this Privacy Policy as clearly as possible, the following terms have the meanings described below:

  • Cookie: A small amount of data generated by a website and saved by your web browser. Cookies are used to identify your browser, provide analytics, remember preferences, and support website functionality.
  • Company: When this policy mentions “Company,” “we,” “us,” or “our,” it refers to Spectrum Resorts LLC, 925 Beach Club Trail, Gulf Shores, AL 36542, which is responsible for your information under this Privacy Policy.
  • Country: The country where Spectrum Resorts is based, which is the United States.
  • Customer: A person, company, organization, guest, owner, resident, employee, or other individual who uses, requests, purchases, or interacts with Spectrum Resorts services.
  • Device: Any internet-connected device, such as a phone, tablet, computer, or other device used to visit or use our Service.
  • IP Address: A number assigned to devices connected to the internet. IP addresses may be used to identify the general location from which a device is connecting.
  • Personnel: Individuals employed by Spectrum Resorts or under contract to perform services on behalf of Spectrum Resorts.
  • Personal Data: Information that directly or indirectly identifies, relates to, describes, or could reasonably be associated with an individual.
  • Service: The website, applications, communications, and services provided by Spectrum Resorts.
  • Third-Party Service: Vendors, service providers, analytics providers, advertising partners, technology providers, payment processors, communication platforms, and other parties that support our operations or provide services on our behalf.
  • Website: Spectrum Resorts’ website, accessible at https://spectrumresorts.com.
  • You: A person or entity that accesses, uses, communicates with, or otherwise interacts with Spectrum Resorts or our Service.

What Information Do We Collect?

We collect information from you when you visit our website, make a reservation, submit a form, contact us, subscribe to communications, respond to a survey, participate in a promotion, communicate with customer service, text us, or otherwise provide information to Spectrum Resorts.

Information we may collect includes:

  • Name
  • Email address
  • Phone number
  • Mobile phone number
  • Mailing address
  • Billing address
  • Reservation or stay information
  • Owner, resident, guest, customer, or employee-related information
  • Payment information, including debit or credit card information when needed to process transactions
  • Communication preferences
  • Message content when you email, text, call, chat, or otherwise communicate with us
  • SMS opt-in data, messaging consent, opt-out requests, and related text messaging records
  • Device, browser, IP address, website usage, and analytics information
  • Other information you voluntarily provide to us

How Do We Use the Information We Collect?

We may use the information we collect for the following purposes:

  • To provide, operate, and improve our Service
  • To personalize your experience
  • To respond to customer service requests and support needs
  • To process reservations, transactions, payments, and service requests
  • To provide guest, owner, resident, employee, and customer communications
  • To send reservation, arrival, departure, stay-related, property, maintenance, operational, and service notifications
  • To send email and text message communications when permitted
  • To administer surveys, promotions, contests, or other site features
  • To improve our website, services, operations, and customer experience
  • To prevent fraud, protect security, and enforce our policies
  • To comply with legal, regulatory, accounting, and business obligations
  • To communicate with you about your relationship with Spectrum Resorts

SMS/Text Messaging Privacy

Spectrum Resorts may use SMS or MMS text messaging to provide customer care, service notifications, reservation or arrival-related updates, property communications, maintenance or operational notices, employee communications, owner and resident communications, and responses to guest, owner, resident, customer, or employee inquiries.

If you provide your mobile number, text Spectrum Resorts, submit a form, request assistance, make a reservation, communicate with guest services, or otherwise opt in to receive text messages, we may collect and use your mobile phone number, SMS opt-in data, messaging consent, opt-out requests, and related message information to operate and support our text messaging programs.

Text messages may include, but are not limited to:

  • Customer service responses
  • Reservation, arrival, departure, or stay-related updates
  • Property, resort, maintenance, or operational notices
  • Owner, resident, guest, employee, or customer communications
  • Service request or work order updates
  • Appointment, request, or follow-up messages
  • Help, confirmation, and opt-out messages

Message frequency varies based on your interaction with Spectrum Resorts. Message and data rates may apply. You may opt out of text messages at any time by replying STOP. You may reply HELP for assistance.

Additional terms are available in our Text Messaging Programs: Terms & Conditions:

https://spectrumresorts.com/sms-terms-conditions/

Mobile information, including mobile phone numbers, SMS opt-in data, and messaging consent, will not be shared, sold, rented, or disclosed to third parties or affiliates for marketing or promotional purposes.

Spectrum Resorts may share mobile information with service providers only as necessary to operate and support our text messaging programs, comply with legal obligations, prevent fraud or misuse, protect our rights, or provide requested services. These service providers are not permitted to use mobile information, SMS opt-in data, or messaging consent for their own marketing or promotional purposes.

When Does Spectrum Resorts Use End User Information from Third Parties?

Spectrum Resorts may collect End User Data necessary to provide Spectrum Resorts services to our customers, guests, owners, residents, employees, and other users.

End users may voluntarily provide us with information they have made available on social media websites or other third-party platforms. If you provide us with such information, we may collect publicly available information from the social media websites or platforms you have indicated. You can control how much of your information social media websites make public by visiting those websites and changing your privacy settings.

When Does Spectrum Resorts Use Customer Information from Third Parties?

We may receive information from third parties when you contact us, make a reservation, submit a form, request services, or interact with Spectrum Resorts. For example, when you submit information to us, we may receive information from service providers that assist with fraud detection, analytics, reservations, communications, customer service, or payment processing.

We may also collect information that is made publicly available on social media websites or other public sources.

Do We Share the Information We Collect with Third Parties?

We may share personal and non-personal information with third parties only as reasonably necessary to operate our business, provide our services, communicate with you, process transactions, comply with legal obligations, prevent fraud, protect our rights, or support website and business operations.

For example, we may share information with:

  • Reservation, property management, and guest service providers
  • Payment processors
  • Customer service and communication platforms
  • SMS, email, and notification service providers
  • Website hosting and technology providers
  • Analytics providers
  • Security, fraud prevention, and compliance providers
  • Professional advisors, such as attorneys, accountants, and auditors
  • Government, law enforcement, or regulatory authorities when required or appropriate

We may share portions of log file data, including IP addresses, for analytics purposes with third parties such as web analytics partners, application developers, or advertising networks. If your IP address is shared, it may be used to estimate general location and other technical information, such as connection speed, device type, or whether you visited the website from a shared location.

We may also disclose personal and non-personal information to government or law enforcement officials, courts, regulators, or private parties when we believe disclosure is necessary or appropriate to respond to legal process, protect our rights or interests, protect the safety of the public or any person, prevent or stop illegal or unethical activity, or comply with applicable laws, rules, regulations, or court orders.

Mobile information, including mobile phone numbers, SMS opt-in data, and messaging consent, will not be shared, sold, rented, or disclosed to third parties or affiliates for marketing or promotional purposes.

Where and When Is Information Collected from Customers and End Users?

Spectrum Resorts collects personal information that you submit to us directly. We may also receive personal information about you from third parties as described in this Privacy Policy.

Information may be collected when you:

  • Visit our website
  • Make or manage a reservation
  • Submit a form
  • Contact us by phone, email, text message, chat, or other communication method
  • Request customer service or guest service assistance
  • Participate in surveys, promotions, or other site features
  • Interact with our properties, services, or personnel
  • Use our applications or online services

How Do We Use Your Email Address?

By submitting your email address on this website or otherwise providing it to Spectrum Resorts, you agree that we may use your email address to communicate with you about your request, reservation, transaction, service, account, stay, property, or relationship with Spectrum Resorts.

You may also receive marketing emails from us if you have authorized us to contact you for that purpose or if otherwise permitted by law. You can cancel your participation in marketing email lists at any time by clicking the unsubscribe link or following the unsubscribe instructions included in the email.

Email addresses submitted only through reservation, order, payment, or service request processes may be used to send information and updates related to those transactions or services.

How Long Do We Keep Your Information?

We keep your information only as long as necessary to provide services, fulfill the purposes described in this Privacy Policy, comply with legal and regulatory obligations, resolve disputes, enforce agreements, prevent fraud, and support business operations.

When we no longer need to use your information and there is no legal or business need to keep it, we will either delete it, anonymize it, or depersonalize it so it can no longer reasonably identify you.

How Do We Protect Your Information?

We implement reasonable physical, electronic, administrative, and managerial safeguards designed to protect personal information.

Sensitive payment information is transmitted using secure technology and processed through payment gateway providers. After a transaction, sensitive payment information is not retained by Spectrum Resorts except as necessary for legal, accounting, payment, or business purposes.

However, no method of transmission over the internet, mobile network, or electronic storage is completely secure. We cannot guarantee that information you transmit to Spectrum Resorts will be completely secure or that information may not be accessed, disclosed, altered, or destroyed due to a breach of safeguards.

Could My Information Be Transferred to Other Countries?

Spectrum Resorts is based in the United States. Information collected through our website, direct interactions, communications, or services may be transferred to, processed in, or hosted in the United States or other countries where our service providers operate.

By using our Service or providing information to us, you consent to the transfer, processing, and storage of information in the United States and other locations as permitted by applicable law.

Is the Information Collected Through Spectrum Resorts Secure?

We take reasonable precautions to protect the security of your information. We use physical, electronic, and managerial procedures to help safeguard information, prevent unauthorized access, maintain data security, and correctly use information.

However, neither people nor security systems are foolproof. While we use reasonable efforts to protect personal information, we cannot guarantee absolute security.

Can I Update or Correct My Information?

The rights you have to request updates or corrections to information collected by Spectrum Resorts depend on your relationship with Spectrum Resorts and applicable law.

Personnel may update or correct their information as described in internal company employment policies.

Customers, guests, owners, residents, and other users may contact us to request that we:

  • Update or correct personal information;
  • Change communication preferences;
  • Restrict certain uses or disclosures of information where applicable; or
  • Delete personal information maintained about them, subject to legal, operational, and technical limitations.

To protect privacy and security, we may take reasonable steps to verify your identity before updating, correcting, or deleting information.

Because of backup systems and technical limitations, it may not be possible to remove every record immediately or completely. We will make reasonable efforts to update, correct, or delete information in active systems as soon as reasonably practicable.

Email and SMS Communications

If you wish to unsubscribe from marketing emails, please click the unsubscribe link at the bottom of any marketing email sent by Spectrum Resorts.

If you wish to stop receiving text messages from us, reply STOP to any text message sent from us. You may also reply HELP for assistance.

For more information, see our Text Messaging Programs: Terms & Conditions:

https://spectrumresorts.com/sms-terms-conditions/

Personnel

If you are a Spectrum Resorts worker, contractor, or applicant, we collect information you voluntarily provide to us and information necessary for human resources, employment, payroll, benefits, security, compliance, scheduling, communication, and business administration purposes.

You may contact us to update or correct your information, change your communication preferences, or request information we maintain about you, subject to applicable law and internal company policies.

Sale of Business

We reserve the right to transfer information to a third party in the event of a sale, merger, acquisition, reorganization, transfer, bankruptcy, or other disposition of all or substantially all of the assets of Spectrum Resorts or any corporate affiliate, or any portion of Spectrum Resorts or any corporate affiliate to which the Service relates, provided that the recipient agrees to handle the information in accordance with this Privacy Policy or a privacy policy with materially similar protections.

Affiliates

We may disclose information, including personal information, to our corporate affiliates. For purposes of this Privacy Policy, “Corporate Affiliate” means any person or entity that directly or indirectly controls, is controlled by, or is under common control with Spectrum Resorts.

Any information relating to you that we provide to our corporate affiliates will be treated by those affiliates in accordance with this Privacy Policy.

Mobile information, including mobile phone numbers, SMS opt-in data, and messaging consent, will not be shared with affiliates for marketing or promotional purposes.

Governing Law

This Privacy Policy is governed by the laws of the United States and the State of Alabama, without regard to conflict of law principles.

Your use of the website and services may also be subject to other local, state, national, or international laws.

By using Spectrum Resorts services, accessing our website, or contacting us directly, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, you should not use our website or services.

Your Consent

By using our website, submitting information, making a reservation, contacting us, communicating with us, or using our services, you consent to this Privacy Policy and agree to its terms.

Links to Other Websites

This Privacy Policy applies only to Spectrum Resorts services. Our website or communications may contain links to websites not operated or controlled by Spectrum Resorts.

We are not responsible for the content, accuracy, privacy practices, or policies of third-party websites. When you use a link to leave our website, your interaction with the third-party website is subject to that website’s own rules and policies.

Cookies

Spectrum Resorts uses cookies to identify areas of our website that you have visited and to support website functionality, performance, analytics, and preferences.

A cookie is a small piece of data stored on your computer or mobile device by your web browser. Cookies help us improve our website and services. Some features may not function properly if cookies are disabled.

Most web browsers can be set to disable cookies. However, if you disable cookies, you may not be able to access some functionality of our website correctly or at all.

We do not intentionally store payment card information or similarly sensitive personal information in cookies.

Blocking and Disabling Cookies and Similar Technologies

You may set your browser to block cookies and similar technologies. Doing so may block essential cookies and may prevent our website from functioning properly.

Different browsers make different controls available. You should visit your browser’s help menu for more information about managing cookies.

Disabling a cookie does not necessarily delete the cookie from your browser. You may need to delete cookies separately through your browser settings.

Remarketing Services

We may use remarketing or retargeting services to advertise to people who have previously visited our website. These services may use cookies, pixels, or similar technologies to show relevant advertisements on other websites or platforms.

You may be able to control or limit certain advertising and tracking features through your browser settings, device settings, or third-party opt-out tools.

Payment Details

Payment information, including credit card or other payment processing details, is handled using secure payment processing methods and service providers.

Spectrum Resorts uses reasonable efforts to protect payment information, but payment processing may be subject to the privacy policies and terms of our payment processors.

Kids’ Privacy

We do not knowingly collect personally identifiable information from children under the age of 13 without appropriate consent.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us. If we become aware that we have collected personal information from a child under 13 without appropriate consent, we will take steps to remove that information as required by law.

Changes to Our Privacy Policy

We may update or modify this Privacy Policy at any time so that it accurately reflects our services, operations, legal obligations, and privacy practices.

Changes will be effective when posted to this page unless otherwise stated. If we make material changes, we may notify you through our website, by email, by text message where appropriate, or by another reasonable method.

Your continued use of our website or services after changes are posted means you accept the updated Privacy Policy.

Third-Party Services

We may display, include, make available, or link to third-party content, websites, applications, or services.

Spectrum Resorts is not responsible for third-party services, including their accuracy, completeness, timeliness, legality, privacy practices, or quality. Third-party services are provided as a convenience and are accessed at your own risk, subject to the third party’s terms and privacy policies.

Facebook Pixel and Similar Technologies

We may use Facebook Pixel or similar technologies to measure the effectiveness of advertising and understand actions visitors take on our website.

These technologies may collect information from your device and browser. Information collected through these tools is handled according to the applicable third-party provider’s privacy policy.

Tracking Technologies

We may use tracking technologies to support website functionality, analytics, advertising, security, and user experience. These technologies may include:

  • Cookies
  • Sessions
  • Pixels
  • Analytics scripts
  • Embedded tools
  • Mapping or location-related tools
  • Other similar technologies

These technologies may collect information from your device or browser to help us operate, secure, and improve our website and services.

Information About General Data Protection Regulation (GDPR)

If you are located in the European Economic Area, United Kingdom, or another jurisdiction with applicable privacy laws, you may have certain rights regarding your personal information.

We may collect and use information from you when necessary to provide services, respond to requests, process transactions, communicate with you, comply with legal obligations, or pursue legitimate business interests.

What Is GDPR?

The General Data Protection Regulation is a European privacy and data protection law that regulates how personal data of certain individuals is collected, used, stored, and protected.

Spectrum Resorts is based in the United States, but we strive to handle personal information responsibly and in accordance with applicable privacy obligations.

What Is Personal Data?

Personal data is information that relates to an identified or identifiable individual. Examples may include name, email address, phone number, mailing address, IP address, financial information, reservation information, and other information that can identify or relate to an individual.

Individual Data Subject Rights – Data Access, Portability, and Deletion

Depending on your location and applicable law, you may have the right to request access to, correction of, deletion of, restriction of, or portability of certain personal information.

To submit a privacy-related request, contact us at:

Spectrum Resorts LLC
925 Beach Club Trail
Gulf Shores, AL 36542
Email: info@spectrumresorts.com

We may need to verify your identity before fulfilling a request. We may deny or limit requests where permitted by law, including where information must be retained for legal, security, accounting, dispute resolution, or operational purposes.

California Residents

If you are a California resident, applicable California privacy laws may provide certain rights regarding personal information, including the right to know, access, correct, delete, or limit certain uses of personal information.

You may exercise applicable rights by contacting us at:

Spectrum Resorts LLC
925 Beach Club Trail
Gulf Shores, AL 36542
Email: info@spectrumresorts.com

We will not discriminate against you for exercising privacy rights available under applicable law.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or Spectrum Resorts text messaging programs, contact us at:

Spectrum Resorts LLC
925 Beach Club Trail
Gulf Shores, AL 36542
Email: info@spectrumresorts.com
Website: https://spectrumresorts.com/